Yoga is coming to Chullanka!

Jeanne, Yoga Market Manager at Chullanka, presents the arrival of our yoga range!

Jeanne, Why Did You Choose To Offer Yoga At Chullanka?

Well-being is a real trend.

Practices and modes of consumption are changing: we are now looking for harmony between body and mind, thanks to a healthier diet to take care of our health, and with an ethical conscience for a reduced ecological impact.

It is therefore quite natural that Chullanka has opened up to well-being, because practitioners are looking for, in addition to the health aspect, the well-being provided by sport. They seek balance and relaxation before and/or after their practice.

Chullanka already offers a nutrition section with natural brands, local producers, organic products, super foods, food supplements, etc.

This is why we have chosen yoga in order to diversify ourselves and to offer an activity in the era of time, geared towards well-being and which would complement and balance mountain sports.

Plus, yoga is for everyone!  

From practitioners who are looking for something soft to sports practitioners who are looking for performance. From the most initiated to the least initiated.

In addition, there are several types of yoga, from the softest (stretching, relaxation) to the most intense (toning, deep muscles). And the benefits of yoga can be felt at any age.

Offering yoga is completely consistent with our mountain sports since it is practiced both indoors and outdoors, in groups and individually!

What Are The Benefits Of Yoga For Mountain Sports Practitioners?

Outdoor sports enthusiasts seek to improve their performance or concentration.

And we know that yoga is a complementary activity to endurance and nature sports, with more or less strong impacts, allowing athletes to relax their body, their muscles and their mind at the same time.

This discipline therefore perfectly meets the needs of the sportsman who seeks a balance between intense activity and well-being.

For example, it allows the climber to develop their flexibility and deep muscles, but also to work on their concentration.

For board sports enthusiasts, it is an activity that makes it easier to recover and work on your mind and proprioception.

Finally for the runner, yoga allows him to develop his endurance and his deep muscles, but also to warm up and to relax (stretching of the muscles).

What Items Will Our Customers Be Able To Find In Stores And On The Web?

We will offer a complete range of yoga products to allow them to equip themselves from head to toe!

At first, the main part of our offer will of course be yoga outfits.

In terms of tops: trendy bras, t-shirts, tops and sweatshirts in stretch materials.

At the level of the bottom: ¾ or long leggings, loose and comfortable pants, for gentle effort and optimum stretching!

Then, yoga accessories: mats, bricks, straps, towels, headbands, bags and socks, to complete your outfit and allow a gentle practice.

We are aware that yoga is developing more and more and that men are also turning to this practice. This is why we have chosen to offer a range addressed to both men and women with a choice of colors, materials and above all diversified brands.

We will also offer a selection of yoga books, to complete your learning: practical guides, exercises, thematic books, etc.

What Brands Are Available In Stores And On The Web For Our Summer 2018 Season?

We will offer 6 yoga brands to allow all practitioners to find the equipment that suits them.

The first, Ohmme , is a brand only offered for men. Very comfortable, the clothes are eco-designed and developed to adapt to the movements of yoguists.

The second, Yoga Searcher , offers ethical clothing and accessories made from natural materials. The French brand straight from Biarritz manufactures its products in Europe and responds to environmental issues!

Red Chili is a brand created at the base for rock climbers and which has opened up to a yoga range to meet the needs of climbers!

Another climbing + yoga oriented brand is PrAna . The American brand, very focused on outdoor sports, also offers organic cotton clothing and yoga accessories in recycled materials.

Finally, they will be able to find Yoga Mad , which offers accessories to increase its performance, as well as the Toesox brand of socks .

What Is The Launch Date Of The Yoga Range?

Mountain lovers will have plenty of time to discover a first selection of items on the website from mid-March 2018 and can already find our products in our Chullanka stores, in dedicated corners. A zen space has been created in each store, located close to the climbing area, in a relaxing and soothing atmosphere, with typical nature visuals, scented with essential oils…